Nope. It's pronounced "shah-day". Exactly like the British-Pop singer Sade Adu. Haven't heard of her? Click here. Thank me later :)

1. I am a "full-stack" Product Designer with 5+ years of experience across Research, Interaction/Visual Design, and a sprinkle of FED.

2. I spent a little over 3 years as a Digital Product Designer and Strategist for the global consulting firm, Accenture Interactive, where I led efforts to transform and revitalize digital experiences for some of the world’s largest companies.

3. Traveling the world and experiencing new cultures is a huge passion of mine! I take great pride in my carefully manicured Instagram profile @fola.shade.

4. I think yoga, meditation, and all things mindfulness are the bomb. Digital Minimalism is the new wave I can't get enough of.

5. I'm the oldest of 3 and first-generation Nigerian-American. My parents are my inspiration and my siblings are the coolest kids around. #TheBakareBunch

I believe that everyone has a story. A valid one. One that should be considered, valued, respected, and most importantly, designed for. With each individual comes a unique background that shapes perspective & fuels motivation. Therein lies an opportunity for designers.

Over the past three years while working at Accenture, I simultaneously built an ethos-driven digital studio where I execute Brand/Business Strategy and Product Design & Development for a wide array of clients in order to further define their missions and achieve their goals. 

This work means a lot to me. I get to be the bridge between an idea and a tangible product. The catalyst between a dream and a purpose driven life. I don't take this work lightly as it is my way of utilizing my professional talents to make an impact on my clients, and their ability to leave their marks on the world.

I am most interested in developing solutions that democratize access to technology and address the inefficiencies that line the underbelly of societies in emerging markets. An enormous opportunity exists in utilizing inclusive design to develop new platforms that create culturally relevant technologies that both deliver impact and generate revenue. More specifically, I am eager to be a part of how newer innovations in AI (Artificial Intelligence) and Robotics can be leveraged to reach not only the saturated markets of the western world but the next billion users in developing countries around the globe.

1. Connect to the ethos. Find the ‘why’.
2. Never make assumptions.
3. It can always be better.
4. Design... Iterate. Iterate. Iterate.