This work start with a simple set of words meant to embody the design direction: Warm. Ethnic. Confident. Unapologetic. Radiant. Vibrant. It was imperative to the client that the design make you ‘feel something’. With that direction, my initial moodboard + color palette set the stage.

So here's the story arc... visit the live prototype I developed at (https://array-now.webflow.io/) to follow along.
Upon arrival, users are greeted with an array of color, a horizon of sorts representing the dawning of a new era in film and the core ethos behind the brand of ‘Change is ours to create’. This gives way to the home screen, displayed in either the column or grid views. The columns — reminiscent of film strips that herald nostalgia — are used to highlight key initiatives within the organization; while the grid view showcases the vast assortment of past distributed films for easy access.