About Me
Made x Shade

ARRAY

Product Design

Front-End Dev

Content Strategy

Product Design
Development
Content Strategy
2020

ARRAY, an independent film distribution and resource collective led by acclaimed filmmaker Ava DuVernay, struggled to showcase the array (pun intended) of content and resources it offers to the community. Thus, I aligned with executive leadership to land on a visual direction and content strategy that sought to balance the breadth of initiatives with the wealth of content released by ARRAY in a clean, well-structured yet funky way.

This work start with a simple set of words meant to embody the design direction: Warm. Ethnic. Confident. Unapologetic. Radiant. Vibrant. It was imperative to the client that the design make you ‘feel something’. With that direction, my initial moodboard + color palette set the stage.

So here's the story arc... visit the live prototype I developed at (https://array-now.webflow.io/) to follow along.
Upon arrival, users are greeted with an array of color, a horizon of sorts representing the dawning of a new era in film and the core ethos behind the brand of ‘Change is ours to create’. This gives way to the home screen, displayed in either the column or grid views. The columns — reminiscent of film strips that herald nostalgia — are used to highlight key initiatives within the organization; while the grid view showcases the vast assortment of past distributed films for easy access.

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too long; didn't read?

(No problem. We’re all busy folks. Here’s me in a nutshell.)

1) Name: I'm Shade. Pronounced "Shah-day".
2) Location: Atlanta, GA (soon Washington D.C.)
3) Superpowers: Inclusive Multi-cultural UX, Mentorship
4) Fun Fact: I'm a travel micro-influencer ( IG: @fola.shade )
5) YOE: 6 years across UX Research + Product Design.
Past Clients include: