About Me
Made x Shade

Sprint Corporation

Visual Design

Design System

Visual Design
Design System
2018

The Sprint Enterprise organization aimed at engaging potential clients in the use of B2B tools and resources, sought to align the digital design language with that of it’s traditional customer channels. To support this effort I contributed to a responsive visual design system with components geared at targeting this audience.

Appending to the visual guidelines consisted first of discovery with Marketing Leadership & enterprise Sales Reps on the ground to conduct a content gap analysis. Additional components were then specced out through several sprints of design, review and refinement. In order to create awareness of Sprint products/services that could benefit potential enterprise customers, their Sales organization desired to position Sprint as a solutions provider across three strategic global themes that resonated with their target segment. To complete work, a new lead generation survey experience was created leveraging the new design system which prospective enterprise partners could interact with to understand their organizations overall hardiness.

(*This project took place pre-merger with T-mobile. Most design work has been sunset.)

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(No problem. We’re all busy folks. Here’s me in a nutshell.)

‍

1) Name: I'm Shade. Pronounced "Shah-day".
2) Location: Washington D.C.
3)Β Superpowers: Inclusive Multi-cultural UX, Mentorship
4) Fun Fact: I'm a travel micro-influencer ( IG: @fola.shade )
5) YOE: 8 years across UX Research + Product Design.
Past Clients include:
  • National Science Foundation [NSF]
  • Dept of Education [Office of Adult Education & Literacy]
  • Cargill US/India
  • Halliburton
  • Sprint
  • Boys & Girls Club
  • Aetna
  • Whole Foods Market
  • Wal-Mart