About Me
Made x Shade

Whole Foods Market

Interaction Design

Wireframing

Accessibility

Interaction Design
Accessibility
2020

Whole Foods sought to conduct a full redesign of their legacy homesite, while incorporating personalization, facilitating easy consumption of blog and recipe editorial content, and for the first time, introducing e-commerce.

As an Interaction Designer, I collaborated with Digital Marketing Executives, Product Owners, Content Managers, and Engineers through the design process: creating personas, user flows, and wireframes to serve as the basis for stakeholder alignment and visual design iteration. Along the way, I also served as a champion for inclusive design as the point Accessibility advocate, monitoring compliance with Web Content Accessibility Guidelines (WCAG) to ensure the final product would be both delightful and accessible for future users. As a result, the design of a website North Star inclusive of 35+ key user journeys mapped to a matrix of top tasks was designed and served as the basis for the company's digital evolution.

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(No problem. We’re all busy folks. Here’s me in a nutshell.)

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1) Name: I'm Shade. Pronounced "Shah-day".
2) Location: Atlanta, GA (soon Washington D.C.)
3)Β Superpowers: Inclusive Multi-cultural UX, Mentorship
4) Fun Fact: I'm a travel micro-influencer ( IG: @fola.shade )
5) YOE: 6 years across UX Research + Product Design.
Past Clients include: