About Me
Made x Shade

Boys & Girls Club

UX Research
Product Design
Business Analysis
2018

Over 4 million kids hang out at a Boys & Girls Club each day after-school and partake in a series of initiatives the organization has developed over decades. Unfortunately, many of these programs live and are administered through an endless papertrail of binders, folders, and worksheets, which led to a slew of collateral issues. Our key objective was to envision how Teens, Parents, and Staff could experience a centralized Learning Development Platform in a way that supported key business metrics and fostered parent-child transparency, all while inspiring kids to learn and grow.

As the Product Designer & Researcher, I sought to envision how Teens, Parents, and Staff could experience a centralized Learning Development Platform in a way that felt purposeful and intuitive, all while inspiring kids to learn and grow. A considerable lack of initial Product Definition created an opportunity to employ various methods of Design Thinking research across stakeholder groups. The execution of 30+ workshops with participants that spanned 4th graders to C-suite executives and extensive internal business analysis, led to thorough documentation of all product functional specifications of and alpha stage visual design.

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(No problem. We’re all busy folks. Here’s me in a nutshell.)

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1) Name: I'm Shade. Pronounced "Shah-day".
2) Location: Washington D.C.
3)Β Superpowers: Inclusive Multi-cultural UX, Mentorship
4) Fun Fact: I'm a travel micro-influencer ( IG: @fola.shade )
5) YOE: 8 years across UX Research + Product Design.
Past Clients include:
  • National Science Foundation [NSF]
  • Dept of Education [Office of Adult Education & Literacy]
  • Cargill US/India
  • Halliburton
  • Sprint
  • Boys & Girls Club
  • Aetna
  • Whole Foods Market
  • Wal-Mart