About Me
Made x Shade

Verzuz Vote

Product Design

Data Analytics

Product Design
Data Analytics
2020

As viewers sat home and watched live streams of the infamous Verzuz battles, an opportunity for community engagement presented itself in a mobile-first voting platform that aggregates user data to declare a winner.

The year 2020 brought a slew of new social trends as people locked away in their homes and waited for the pandemic to end. Perhaps none more viral than the infamous Verzuz battles, where millions of viewers piled into Instagram Livecasts to watch as their artists dueled in head-to-head musical match ups steeped in nostalgia.

Post-battle audience sentiment revealed an opportunity to objectively answer the question, β€œWho won the battle?” Thus I (along with dev Malcolm Bouzi)Β  embarked on the design/dev of a product where users could seamlessly cast their votes each round while engaging with others also tuned in.

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(No problem. We’re all busy folks. Here’s me in a nutshell.)

‍

1) Name: I'm Shade. Pronounced "Shah-day".
2) Location: Washington D.C.
3)Β Superpowers: Inclusive Multi-cultural UX, Mentorship
4) Fun Fact: I'm a travel micro-influencer ( IG: @fola.shade )
5) YOE: 8 years across UX Research + Product Design.
Past Clients include:
  • National Science Foundation [NSF]
  • Dept of Education [Office of Adult Education & Literacy]
  • Cargill US/India
  • Halliburton
  • Sprint
  • Boys & Girls Club
  • Aetna
  • Whole Foods Market
  • Wal-Mart