As viewers sat home and watched live streams of the infamous Verzuz battles, an opportunity for community engagement presented itself in a mobile-first voting platform that aggregates user data to declare a winner.
The year 2020 brought a slew of new social trends as people locked away in their homes and waited for the pandemic to end. Perhaps none more viral than the infamous Verzuz battles, where millions of viewers piled into Instagram Livecasts to watch as their artists dueled in head-to-head musical match ups steeped in nostalgia.
Post-battle audience sentiment revealed an opportunity to objectively answer the question, “Who won the battle?” Thus I (along with dev Malcolm Bouzi) embarked on the design/dev of a product where users could seamlessly cast their votes each round while engaging with others also tuned in.
Where users can scan past battles and quickly reference the most recent.
Once within a battle, authenticated users can see the songs played during each round and select which they preferred. This data is tallied and displays a winner based on the aggregate of votes from the community. Additional features include a link to each song on Spotify upon click, the ability to see past voters, and a chat feature on the left rail.