About Me
Made x Shade

Rapchr

Product Design

Brand Design

Product Design
Brand Design
2019

A vast music community exists without a centralized platform to engage in constructive debate and no objective quantifiable metrics to bolster the position that an artist is β€˜good’. Hence Rapchr, a social & analytics based platform designed to be a breathing reflection of musicianship prowess consensus #fortheculture. The primary objective of this platform is to engage new age and old school audiences around a collective appreciation for music while quantifying metrics based on artist skillset.

For Rapchr I created a new identity from the ground up; something that felt modern, clean and ethnic, while incorporating a gentle nod to the past with the humble Vinyl record. This was followed by research and two major rounds of product design iteration, a beta then alpha.Β 

The beta was designed to house key functionality that enabled artist discovery, community building and healthy debate. This beta has been testing with a set of 200+ users for a little over a year. Of recent, an alpha was retroactively designed to launch a simplified interface to a broader audience. It is inclusive of top tasks uncovered from the beta which placed an emphasis on viewing artist stats and rating.

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too long; didn't read?

(No problem. We’re all busy folks. Here’s me in a nutshell.)

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1) Name: I'm Shade. Pronounced "Shah-day".
2) Location: Atlanta, GA (soon Washington D.C.)
3)Β Superpowers: Inclusive Multi-cultural UX, Mentorship
4) Fun Fact: I'm a travel micro-influencer ( IG: @fola.shade )
5) YOE: 6 years across UX Research + Product Design.
Past Clients include: